About Us

JackInTheBox is a systematically designed box that aims to nurture the curiosity, creativity, and imagination of children through carefully planned activities. By doing each activity, they build a solid foundation of concepts and real world scenarios that we deal with in our lives. We at JackInTheBox believe strongly in ‘learning by doing’ and trust that this will spark the power of innovation in our children.




The idea for JackInTheBox came when we, uncle and aunt of our little nieces and nephew, observed that they were addicted to the TV, tablets or their parents phones. There was hardly any physical activity, creative free play, and face-to-face social interaction. Due to the limited sensory environment that gadgets provide, we feel children are losing out on experiences that are critical to their development. Gadgets cannot provide the satisfaction of baking a cookie, joy of making their own sunglasses, or the pride of playing a game they created with their friends!!!

JackInTheBox was created from the aspiration to have an impact on the lives of today's children by fostering their curiosity and creativity.  

We are now shipping our boxes to over 90 cities in India. If you want to know more about the concept and how it helps your child please feel free to call us on +91-9820511556 or email us at info@jackinthebox.in.